Showing posts tagged thinking
As we hurtle towards the end of another calendar year many of us will consider whether we’ve met, exceeded or fallen short of achieving our goals. The Christmas / New Year break provides an opportunity to review what’s gone, look ahead at what may be to come, and set new or revised goals for the year ahead.
'SMART' goals - those that are Specific, Measurable, Achievable, Realistic and and Time-based - have been considered one of the best ways of setting goals for more than 30 years, and for good reason: setting SMART goals usually works! However, they're not necessarily motivating for all of us, so as you look towards 2014 consider supplementing or replacing them with 'MARS' goals. These are goals that are:
• Motivating - ‘Measurable’ goals are all well and good, but far better to have goals that are truly motivating, for you and your team. If a goal’s not motivating, it’s almost a given that measuring achievement towards it will result in less than inspiring results.
• Advancing - If you limit yourself to setting only ‘achievable’ goals you run the risk of closing off apparently unattainable outcomes that are, in fact, quite possible, if seemingly unattainable. Whereas if you take steps that help you advance towards your ultimate goal all possibilities are kept in play.
• Relevant - Like ‘achievable’, ‘realistic’ goals can limit both your thinking and your progress. Instead, making sure goals are ‘relevant’ will keep you motivated and on-track as you continually assess what’s truly important to achieving your goal in the fast-paced, ever-changing and distracting world we live in.
• Shared - Make sure your goals align with, or support the goals of others, and vice-versa. That way everyone’s efforts are amplified and you’ll achieve your goals quicker, and more effectively, than ‘going it alone’. Sharing a goal also makes it harder to back away from, so spread the word and gain buy-in all round.
The acronym ‘MARS’ is also a great reminder that, like the strap-line for the chocolate bar that ran from the late 1950s through to the mid 1980s, MARS goals can help us achieve what we want to achieve - at work, rest and play - in a tailored, enjoyable way.
So if you didn’t achieve all you wanted to this year, or are considering new goals for 2014, think ‘smart’ and use MARS to make 2014 your best year ever.
Copyright Hannah Samuel. All rights reserved. Originally published in Reputationz News December 2013 by Hannah Samuel. www.hannahsamuel.com
"He iti hau marangai e tu te puhokahoka
A little storm… and then a rainbow appears."
— Maori proverb
I was talking to a guy this morning around Facebook and the use of it as a way of driving business or making sales. Now I am not an expert in this area or a marketing expert but we did have a few things to share and education for each other on the topic.
Facebook is a social network site so at times people can be more casual in respect to the way they share information than on a website. Often you want your Facebook page to lead people to your website or you may even just directly promote your product there. As we developed HisBiz we found it was really hard to describe our product or inform our customers what to do when they landed on our page. To some degree our facebook page is a melting pot of topics connected to our overall purpose and even personal interests - a social mix of stuff.
HisBiz is not a product lead service and we actually have no product. Lucky I am not trying to sell you anything :)
To some degree we are more of a lets talk and share what we know service. This is harder than it sounds on the internet as social media can be pretty one way. I share you read end of interaction. If I’m lucky you might like it. I have found that pictures of dog’s and cats can get more likes than HisBiz!
Once you take the information my commodity, which is the information is used. At times you may share the information and that widens the reach which is great. To some degree that is the purpose of HisBiz, to get information out and about, creating a community that discovers and shares tools.
I am always keen for more sharing and for people to share information with HisBiz so we can pass it on to others.
So if you are about sharing things to make peoples journey in life better or have some questions to ask join in and do something.
"A bird does not sing because it has an answer. it sings because it has a song."
— Chinese proverb
"To see a man getting beaten - not by a better opponent but by himself - is a tragedy"
— Cus D’Amato (trainer of Mike Tyson)